It’s not every day that you hear about a restaurant that donates all its profits to animal welfare organizations, but a new restaurant spearheaded by musician Moby does just that.
His new restaurant, Little Pine, opened in November last year in Los Angeles, California and donates 100% of the profits to animal welfare groups such as The Humane Society, Animal Legal Defense Fund, Farm Sanctuary and Mercy for Animals. Moby’s hopes are to promote vegetarian cuisine that’s animal-friendly in more ways than one. All the food is vegan and also organically grown.
Moby said, “Opening little pine was never meant to be a conventional entrepreneurial endeavor. I want it to represent veganism in a really positive light, and also to support the animal welfare organizations who do such remarkable work.”
Moby has been a long time supporter of animals. In 2013, he created a music video that featured adoptable pets from Best Friends Animal Society. Here’s the video below: