The ATA Mission: Saving Animals & Defining The Aesthetics of Activism!
Arm The Animals was born from tragedy in 2010 as an attempt to express the inexpressible. Created following the untimely death of our founders sister who was a lifelong animal advocate and “pet parent” to a dozen rescues, Arm The Animals would serve as a living tribute and means of carrying on a legacy that was ended too soon.
In 2010, most animals welfare tees were either kittens & flowers or blood & guts and ATA wanted to create designs for everyone in-between and show that animal activism can not only be cool, but fashionable.
Starting online and at Southern California pet events, ATA brought their clothing to the people and their designs spoke directly to many of them. With nothing more than will, hard work and determination, ATA boot-strapped its way forward and began gaining fans.
Almost immediately, ATA began developing designs that spoke to the core values of their rescue partners and donated a portion of the proceeds from each campaign back to them as well as providing product, production, marketing, content.
ATA has worked with over 100 different animal welfare organizations and highlights include working with Wildlife SOS to create designs to help fund the new life of elephant who cried tears upon being rescued. ATA also helped raised over $12,000 for the ZCTF following the brutal murder of Cecil the lion by donating all of the proceeds from their now famous "Earth Day Lion" design. ATA also assisted Southern California Bulldog rescue by donating from each sale of their Bulldog Blade design to Kiki the bulldog, who was nearly dead when rescued, and has now made it back to reasonable health.
ATA is not a non-profit organization, it is a regular apparel business that has made "giving back" a core goal of the company. The group consists of regular, down-to-earth people who love animals, care about the world around them and want to make a difference with their lives.
ATA believe the current plight facing innocent, discarded animals can not only be helped, but fixed! That may be naive, but every “impossible task" has been overcome in the same way - by taking a first step.