More than 250 people visited the shelter between July 12 and July 17 after the program was advertised on Facebook
Phil Peckinpaugh/Muncie Animal Shelter via AP
In this Wednesday, July 13, 2016, photo, provided by the Muncie Animal Shelter in Muncie, Indiana, shelter superintendent Phil Peckinpaugh holds a terrier mix as he plays "Pokemon Go." Peckinpaugh came up with the idea of asking "Pokemon Go" players to walk an adoptable dog as they wander the streets of the eastern Indiana city doing battle with digital monsters on their smartphones.
An Indiana animal shelter is encouraging "Pokemon Go" players to walk an adoptable dog, and Facebook has hired a production company to film the initiative.
Muncie Animal Shelter director Phil Peckinpaugh said a film crew shot video about the shelter's efforts Monday. It will appear on Facebook Stories, a video series that showcases human interest stories from around the country.
Peckinpaugh promoted the program on Facebook after the smartphone game craze sent groups of players walking around the community in search of digital creatures.
More than 250 people visited the shelter between July 12 and July 17 after Peckinpaugh advertised the program on Facebook. The post was shared tens of thousands of times as of Tuesday morning.
